Shopkick is on a mission to become your ​favorite rewards app

Millions of people love Shopkick

Shopkick is the fun and easy way to earn free gift cards for everyday shopping. Millions of people use Shopkick every day to discover new products, plan shopping trips and earn rewards online, in their app, and in stores everywhere.

Shopkick was founded in 2009 and has grown from five people in a basement to a vibrant team in offices across the country.

In 2019, Trax, the world’s leading provider of computer vision solutions and analytics for retail, acquired Shopkick. This acquisition accelerates Trax’s vision of becoming the driving force of the store of tomorrow, where the physical and digital combine in new ways to delight at shelf.

Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, market measurement, analytics and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. Trax is headquartered in Singapore and provides services to customers in more than 90 countries worldwide.

Shopkick is headquartered in San Mateo, California, driving forward with a continued focus on its customers and community.


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Dave Fisch

General Manager / CEO

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Carol Terakawa

Head of Revenue

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Jaysen Gillespie

EVP, Data and Analystics

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Brittany Billings

EVP, Strategic Markets & Marketing

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Sheila Meftah

VP, Product and Design

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Tessa Underwood

Senior Director Account Management

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Nick Ruma

Head of Business Operations and Talent Acquisition

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Darren Huntley

AVP, Ad Operations

Apu Battan

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VP, User Growth

David Fisch

General Manager / CEO

David Fisch is the General Manager / CEO at Shopkick.

David is an experienced entrepreneur with executive and founding impact in leading SaaS, ad-technology, and consumer companies. Prior to Shopkick, David was an executive at Criteo (IPO) and a Founder of Miniclip America, GoFish Entertainment (IPO), and SlingShot Media (Mandalay Entertainment). Previously David served in key leadership and management roles within Yahoo!, Miller Brewing Company, and Gallo Sales Company. David has had a dynamic career in building and managing world-class sales and marketing organizations. 

David holds a bachelor’s degree in business, management, and marketing from California State University, Chico.

Carol Terakawa

Head of Revenue

Carol Terakawa is the Head of Revenue at Shopkick.

Carol is an experienced sales leader who builds passionate, talented teams, and continues to scale them for revenue growth.  Carol strives to deliver relevant solutions and build meaningful relationships with customers to ultimately drive success and revenue growth for the organization. Prior to joining Shopkick, Carol held a myriad of leadership positions as an advisor for Greenspring, SVP of Strategy at Screenvision, EVP of Sales at Premiere Networks, and both RVP of Sales and Category Development Officer at Yahoo!. Carol also worked in radio both nationally and locally. She is a member of the board of directors of ThinkLA.

Carol holds a bachelor’s degree in broadcast journalism and international relations from the University of Southern California.

Jaysen Gillespie

EVP of Analytics and Data Science

Jaysen Gillespie is the EVP of Analytics and Data Science at Shopkick.

Jaysen is an expert in all things data, with over two decades of experience in the analytics space doing both technical and thought-leadership work. He has been regularly cited in the media for his data-driven insights around consumer behavior. Prior to Shopkick, Jaysen served as the Head of Analytics and Data Science at Criteo. He brings together a passion for building teams and systems that operate with a deep understanding of how to tell the right story using data. He previously served in analytics leadership roles at several ad agencies and major consumer brands.

Jaysen holds a bachelor’s degree in electrical engineering from Duke University and a master’s degree in engineering-economic systems from Stanford University.

Brittany Billings

EVP, Strategic Markets & Marketing

Brittany Billings is the EVP, Strategic Markets & Marketing at Shopkick.

Brittany is a passionate leader with over 15 years of experience in senior leadership positions at startups through mature global organizations. Prior to Shopkick, Brittany has worked on the brand-side at Hudson’s Bay Company, Gilt, and Olivela, as well as at leading agencies (digital, affiliate, loyalty, and experiential). Through management of high-performing, cross-functional teams across sales, marketing, and operations, Brittany and her team develop unique strategies and partnerships resulting in new revenue and exponential growth for clients and stakeholders.  

Brittany holds a bachelor’s degree in business administration with an emphasis in marketing from the University of Southern California.

Sheila Meftah

VP of Product and Design

Sheila Meftah is the VP of Product & Design at Shopkick. 

Sheila is a product leader with a mathematics and engineering background. Sheila has deep experience in strategizing and developing a portfolio of products through the product lifecycle for B2B and B2C companies. Prior to Shopkick, she specialized in product strategy, growth, and restructuring in interim management and consulting roles for a myriad of companies including Target, Darden, Ann Inc., Neiman Marcus, Macy’s, Hudson’s Bay, T-Mobile, AAA, DoD, and US Navy. She is an execution-driven leader who has focused on building successful product teams and delivering results. 

Sheila holds a Master’s in Business Administration (M.B.A.) from HEC in Paris, France.

Tessa Underwood

Senior Director of Account Management

Tessa Underwood is the Senior Director of Account Management at Shopkick.

Tessa is a dynamic account management professional with over 12 years of experience leading key growth initiatives within the digital media and online advertising industries. Prior to joining Shopkick, she worked at Criteo where she served as the senior director of account strategy and was part of their critical growth years and IPO. Tessa previously worked at Marchex (IPO) where she helped to drive growth and streamline processes for a newly acquired business unit.

Tessa holds a bachelor’s degree in integrated studies with a focus on history and philosophy from Utah Valley University. She is also certified as a coach in positive psychology.

Nick Ruma

Business Operations and Talent Acquisition

Nick Ruma is the Head of Business Operations and Talent Acquisition at Shopkick.

Nick is an experienced leader who draws on his vast experience in sales, sales operations, ad operations, business operations, business development, and talent acquisition to bring a well-rounded point of view to Shopkick’s leadership team. Prior to Shopkick, Nick was an executive, and one of the founding employees, at Funny or Die. Additionally, he has played a crucial part in leadership teams that have taken several companies public. Nick has built a successful career across multiple disciplines through his strength of character and overall passion for success. 

Nick holds a bachelor’s degree in business administration with an emphasis in marketing from San Francisco State University.

Darren Huntley

Director of Advertising Operations

Darren Huntley is the Director of Advertising Operations at Shopkick.

Darren is an experienced media operations executive with a proven track record in process optimization, yield management, and client success. Prior to Shopkick, Darren spent 21 years transforming media operations teams in both the Silicon Valley, and internationally for Amadeus, ADARA, and Electronic Arts.

Darren holds a bachelor’s degree in psychobiology from the University of California, Riverside.

Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.

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