For many consumers, omnichannel is taking new shape as the general perception of “online or instore” is growing to include new interaction options. And to thrive in this new era of retail, brands must take
When Casey Carl was appointed as the Chief Omni Strategy Officer by Walmart, he thought it to be an unusual title. “They ran out of characters,” Mr. Carl joked. However, the results of Walmart in
As consumer behaviour continues to change due to the impact the global Covid-19 pandemic has had both on business and individuals – retailers are increasingly having to position themselves to provide omnichannel services that can
Dive Brief: Consumers are eager to spend and save money through deals, according to ICSC. In its Annual Holiday Shopping Intentions survey, the firm predicts that holiday sales between November and December will increase by
When it comes to the customer experience and the desire of brands to strengthen their ties to consumers, the past year turned all the rules upside down. During the pandemic, even the best-prepared companies were
Dive Brief: While the pandemic is widely seen as boosting e-commerce sales, it may be more accurate to say that consumers have become more “digitally savvy,” according to a new report from Forrester. Forrester found
Rising shipping costs impacting consumers’ holiday shopping decisions Holiday shopping is in full swing, and many Americans (40 percent) have already started checking gifts off their lists. But according to recent data by Shopkick, a
Brands and retailers have consistently relied upon loyalty rewards programs to offer consumers incentives in exchange for repeat business.